Search Engine Optimisation ……. Location, Location, Location … and SEO Much More …
“A little knowledge is a dangerous thing” applies to three fields of expertise which spring to mind most of all in our geeky heads: brain surgery, search engine optimisation (SEO) and flying a plane.
You don’t do 15 minutes of training and then go operate on your mum’s brain tumour. Nor 15 hours, 15 weeks, 15 months, but yes to 15 years.
Yet many business owners seem to think that a 15-minute chat about SEO gives them enough knowledge to DIY their website’s SEO. A crazy notion indeed. 15 hours, eg a 2-day course, would also be SEO insanity, and 15 weeks of study will likely manifest results that could be described as the outcome of SEO stupidity.
15 years of SEO experience, all full-time, focussed only on SEO, not the cop-out of also offering Google Adwords services, web design, social media and every other failed-SEO digital gimmick in town?
This is where our team is at – 15 years of dedicated SEO work. Yes sometimes clients who have grown to trust our results-driven SEO expertise ask us to manage their social media profiles, and very occasionally we say we will, but only if the client understands, we regard social media management as light relief.
Because a powerful SEO campaign will reap rewards that are 20-40 times better than a social media campaign.
A little knowledge is a dangerous thing – we should close this opening philosophy by honouring the reference to flying a plane. 15 minutes of training is suicide – even the September 11 jihad-hijackers did 15 months of training. I most trust pilots who’ve been flying for 15 years or more – they’re not crashers. And if they work for Qantas or Virgin, even better.
Location is Key, but Not For All Keywords & Keyphrases
Ask any real estate agent about what are the most important factors in determining the desirability of a property and they will tell you: “location, location, location.” When it comes to search engine optimisation this is certainly very true. If you want to attract customers who are searching for the types of products and service your company sells it needs to come up on the first page of Google and other major search engines in your local area as a priority – but maybe your local area is in fact the whole of Australia.
Search Engine Optimisation (let’s abridge that to SEO, yet so often business owners start calling it SOE or CEO) is all about optimising a website by improving both on-page and off-site SEO elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade search engine optimisation (SEO/CEO/SOE) has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified leads and showcase their products and services for a fraction of the cost of traditional advertising.
What makes search engine optimisation as a form of marketing even better is that consumers can see what these business have to offer on demand, whether it’s in the middle of the day or the middle of the night. Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to find the products and services they are looking for.
Atomic Digital Marketing have proven SEO expertise to help your business:
Target more qualified leads
Promote your products & services day and night
Attract customers looking for businesses in your area
Make your less well known products or service more visible
Build your business reputation with consistent high rankings
Reduce customer acquisition costs
Generate more sales
How does Search Engine Optimisation work?
SEO works by optimising your site for the keywords your potential customers are using when they search for the types of products and services your company sells.There are a number of elements to improving search engine ranking. These can be categorised into on page and off-site elements.
On Page SEO
On page SEO refers to optimisation of the content of your website.Whilst many people understand the importance of ensuring that the content of their website is relevant to visitors to their site there are a number of more subtle factors which influence how your website ranks with the major search engines.
These include:
- The use of keywords – not only in the body text of your website but also in section headings, anchor text, metatags, URL and image descriptions
- Website structure and navigation
- Spelling and grammar
- Page theming
- Site age
- Site size and number of pages
- Frequency of updates
- Quality of content
- How long people stay on your site
- Page indexing
- Use of graphics and videos
- Page linking
- Site directory
At Atomic Digital Marketing we carefully analyse your website and use scientifically developed and proven strategies to optimise these and other key on-page elements. Our team are constantly updating these methodologies as search engines modify the way they search.
Offsite SEO
Offsite SEO is the process of developing links and other offsite activities which are designed to boost your search page rankings. Generally speaking the more links you have directing visitors to your page the higher your site will rank but understanding how this works is a complex and ever changing endeavour. Elements that can affect your webpage ranging include:
Quality of inbound links
Popularity of incoming links
Number of outgoing links
Directory listings
Hosting server
Traffic integrity
Server reliability and website downtime
There is a saying that you don’t know what you don’t know. It’s these little secrets that can often mean the difference between a high ranking and relegation to the back of the queue. Fortunately the team at Atomic are constantly updating their expertise in the latest SEO techniques to keep you one step ahead of the competition. Having worked with a multitude of content providers across a broad range of industries we have built an extensive knowledge base of the best quality links and service providers to fast track your results. We only employ ethical search engine optimisation methods and provide our clients with full transparency to enable them to fully understand how to get the most out of their website.
Keyword Analysis
As obvious as it sounds many companies do not attract enough customers because they have not researched what it is customers are looking for. If you only focus on Southern Equatorial Polar Bear Raincoats chances are you will rank top of Google but ranking number 1 on Google for a category no one is searching for is not going to make you rich. At Atomic Digital Marketing we look at the keywords that your potential customers are searching for and develop strategies for directing those customers to your business. Likewise if you operate in a very competitive category where ranking number one is difficult we can help you identify niche traffic opportunities that provide a high volume of quality traffic that is specifically targeted to your business. But most of the time we can nail Top 3 rankings for your website for highly competitive single word and two-word searches – this is why we’re still very in demand.
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Offsite SEO Can Involve Articles+Links Such As This
Exciting kid’s activities in Sydney Australia that will blow your mind away
Sydney Australia apart from being one of earth’s iconic cities is among the best tourist destinations with some of the most adventurous activities for kids and adults that will make your family vacation worth the time and investment. Vacations usually require some preparation and planning to ensure you settle on the best activities, destinations, and accommodation at the best possible prices which can be a challenge with the last-minute rush. However, if it is the first time you’re visiting the city, this article will outline some of the most spectacular places and activities that will most certainly be fun for you and your family as follows;
- Surfing at Bondi Beach
Bondi Beach in Australia is one of the best locations where families can learn surfing and share beautiful memories while doing so. The surf is rarely that wild considering the beach is facing the south making the spot a perfect place for beginners.
- Go whale watching
Even though this activity is seasonal running from May to December and peaking between June and July, it is considered one of the most fun activities in Sydney. I would recommend taking off from Darling Harbour considering you don’t only get to cruise past the iconic Harbour Bridge but you will most likely be among the first people on the boat and get to have the best view.
- Going for rides at Luna Park
This is one of the best places if your kids love merry go rounds, ferries wheels, carnivals, etc. The entrance to the park is free although you are required to purchase riding tickets for any of the rides either unlimited ones that single-ride tickets that can only be used once. The type of rides however is determined using the height of your child with some rides restricted to relatively older kids.
- Go to the SEA LIFE aquarium
The SEA LIFE aquarium will give your family an underwater view of marine life such as sharks, penguins, etc. This breathtaking experience will always be a memory that your kids will remember for years to come and it is as well educative as much as it is fun to the whole family.
- Climbing the Harbour Bridge
The Harbour Bridge, one of Sydney’s most iconic landmarks organizes safe and thrilling climbing activities for families usually with kids over 8 years. You have to climb up to 200 steps with three exhibition levels to explore on your way up. All in all, the view from the top of this bridge is spectacular and an experience which the whole family will enjoy.
- Going up to the topmost point of the Sydney Tower
Sydney tower is the tallest free-standing structure towering at 309 meters. The view from the building’s observation deck is second to none and by paying $18 and $11 for adults and children respectively, you can be sure to have a bird’s eye view of the most breathtaking scenery.